PokeValues
Home / Trends / Cards as an investment

Are Pokemon cards a good investment?

21,921 cards measured
updated Aug 19, 2026

Mostly no, and the data on this site is unusually blunt about it. Across every card we hold a price history for, the median one moved -1.5% over the last year and +27.1% over three. Only 48.8% rose over a year. If you bought a card at random you probably lost money, and that is before the fees.

The single most useful split is price

Group every card by what it cost three years ago and the hobby splits cleanly in two. Cheap cards did not drift up with everything else. They went nowhere, and they are most of the cards in existence by count.

Price three years agoCardsRoseMedian move
under $511,93446.2%-8.0%
$5 to $203,62689.9%+135.6%
$20 to $1001,19193.8%+173.3%
$100 to $50016992.9%+131.0%
over $50010100.0%+190.6%

One caveat on that bottom row, because it matters: a card cannot fall much below a dollar, so the -8.0% on the under $5 band understates how flat bulk really is. The direction is right and the magnitude is soft. The other bands do not have that problem.

Then when it was printed

The era split is starker than the price split, and the line falls somewhere around 2017, which is roughly when print runs stopped being a constraint on supply.

Set releasedCardsRoseMedian move
Before 200038091.8%+67.4%
2000 to 20094,54890.0%+135.4%
2010 to 20164,32166.2%+39.9%
2017 to 20203,96039.7%-23.2%
2021 onwards3,54729.3%-42.6%

What that looks like as cards

Six that rose and six that fell over the same three years, all of them trading at least twice a month, so none is a thin quote. The pattern in the tables is not an abstraction: it is these.

Which sets, specifically

Ranking every set on its median card gives the cleanest pattern in the whole dataset. The top is small subsets that were hard to pull and short print runs from the early 2000s. The bottom is the flagship base sets that everybody opened.

The part nobody prices in

Every figure above is gross. Selling on eBay costs 13.35% plus $0.40, TCGplayer 10.25% plus $0.30, and grading is $25 a card before postage. A card that rose 20% over three years is a loss after fees, and a good chunk of the hobby sits in exactly that band. The investment calculator takes the fees off, which is the only version of these numbers worth acting on.

The other thing to check before buying anything is whether it trades at all. A card can show a 200% gain on three recorded sales a year, and that is a quote rather than a market. The trends list filters on cards that sell at least monthly by default, and turning the filter off is an education in itself.

So what would you actually buy

If the goal is cards that hold value rather than cards that are cheap, the data points one way: something already established, in a set that was hard to complete, with real trading volume behind it. The winning sets above have median cards in the $7.23 to $10.75 range, so this is not a game that needs thousands of dollars to play. What it does need is not buying the newest set on release, which is the one thing the last five years say plainly.

None of this is advice and none of it is a forecast. It is what happened, measured on sold prices rather than asking prices, and the honest reading includes the part where most cards went down.